Great web design is a combination of creativity, uniqueness, and functionality. Whether you are kicking off a big web design project for a big corporation or indulging in small business website design project, there are some best practices that you must follow. Following these best practices will help you to create websites that are not only eye catching to look at but also delivers a perfect user experience through its functionality.
Keep Your Website Navigation Simple
Why do you visit any website? You want some kind of information, right. What if you land on a website to see confusing website navigation and hidden navigation buttons. Most users will abandon your website but those who stay will have a bad experience. Do not make them wait and figure out how to browse your website. Navigation buttons should be placed prominently so users can jump from one page of your website to another without any hassle.
Strike a Balance between Color, Visuals and Multimedia
Using colors, visuals and multimedia on your website does not guarantee you success. You will have to strike the right balance between colors, visuals and multimedia to make your website look professional as well as delivers the eye candy users demands from a website. Make sure that you do not go overboard with color, images or videos because it will make your website looks unprofessional and will have a negative impact on visitors instead of a positive impact.
Website layout Does Matter
How you arrange different web elements on your websites plays a critical role in determining how your website looks and feels. Ecommerce website development agency knows this very well and focuses on this aspect. Take advantages of white spaces and you can make your users focus on web elements you want them to focus on. Make sure that you don’t all arrange all the elements close together because it will give it a cluttered look to your website. Instead neatly arrange web elements so your website looks clean and simple.
Arrange Content Intelligently
Another area that mostly get neglected is content. Just like different web elements, you should add enough spaces between paragraphs that your website visitors can easily read. No one likes to read large blocks of texts. Break your content into multiple small paragraphs, space them apart and add visuals in between. Use bullet points to make it easy to scan your website content because most people will not read every word of your web content, they will scan it. The easier your website content is to scan, the better chance you have to hook the visitor to your website. This will also reduce the bounce rate of your website.
Strive For Smoother User Experience
If you closely analyze the difference between successful and failed websites, you can easily narrow it down to one factor, user experience. When creating a website, your core objective should be to deliver a buttery smooth user experience, which persuades users to come back to your website for more. It usually comes down to the user experience that determines whether a visitor comes back to your website or not.
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