Finding the right approach to mobile push notifications is
an art and science. In the mobile world of the era of 2019 to attract the
user's attention is not so easy, but possible. Yes, by using push notification
it is possible. To get FREE PUSH NOTIFICATION SERVICES, you can visit ThePushHub.com.
In this article we will talk about the effective tactics of
sending push-notifications. Read to the end!
General
recommendations for push notifications
Make sure
the message is clear. Do you open an exclusive sale? Decided to just remind about
yourself and give a short-term discount? Regardless of what the message is
based on, it should be understandable. No need to veil.
Make a rich
push notification. This
means that you can add images and videos to push notifications, which means
more efficiency and more attention to your creativity. Such messages cause
emotions.
Personalize. A mobile phone is a personal,
personal device. If you communicate through applications and know your
username, refer to him like this, or use his previous experience with your
application. According to Leanplum, personalized push notifications increase
the chances of opening 4 times, compared to common counterparts.
Best
Practices for Using Push Notifications
Before users take any actions with your push notifications,
they must allow them to be sent by the application. However, already at this
stage problems often arise. According to Accengage, only 43% of iOS users agree
with this (Android does the sending automatically). Here are 5 chips that will
help you get the location of the user and make him allow to send notifications.
Pass on the
value of your "push" . Write evaluative offers, and pay special attention to the
benefits that users will receive. Make sure that your competitive advantages
are also displayed in the description of the application in the store. If users
understand the value, they are more likely to agree to receive it.
Ask the user
again.
At first, he can refuse push, just automatically, because he always does. But
after that, when it examines your application, the opinion may well change.
Only go specifically to the settings and turn on the switch it is unlikely.
Just ask him again, a little later, if he wants to get "pushy".
Use
"soft request". You can send a request of an official nature, but it is
better to soften the wording.
Link your
push notifications with user behavior. The better adapted
"pushy" to the mood and behavior of the user, the higher their
discovery will be. What is needed for this? Segmentation. One of the effective
indicators of segmentation is user behavior.
Considering the different ways in which customers interact
with the application, you get valuable information about them: about
preferences, about their relationship
with the brand. This, in turn, will help you understand how often you need and
can send push notifications and what benefits to emphasize.
Potential reasons for segmentation can also be used to
understand how certain customers are involved. Suppose you have a user who
downloaded your application a couple of weeks ago, looked once and did not
return. In this case, you need to be careful, because the user can regard the
"push" as spam.
On the other hand, if you have a user who often uses the
application, you can increase the number of push messages, for example, before
a holiday or an upcoming sale.
Segment your
push notifications according to user preferences. This is another effective way to
attract users. You can gain insight into users by looking at their past
interactions with products and identifying common and exclusive features.
Common
features -
when a user interacts with a product through a website or application and there
are signs of his positive attitude to the product.
Exclusive
features -
when a user ignores promotions or emails, this may mean that he has personal
negative emotions about the product.
Make sure that you take into account these features and send
notifications in accordance with them.
Act
according to strategy
The effectiveness of
any strategy for push notifications depends largely on the time of sending. The
day of the week, the time of day, and the frequency with which you send push
notifications may affect discoverability. We recommend to be guided by these terms.
Consider your users' time zones. The last thing you can do
to earn customer loyalty is to wake him up in the middle of the night.
Therefore, consider time zones so that all customers receive notifications
within a reasonable time.
A study conducted by Leanplum showed that “pushy” sent at a
time when the user is inclined to interact with the application, open 3 times
more often. Think about which days of the week your app is using, and think
about how this varies depending on the region, demographics, and user behavior.
Gradually increase the intervals between sending for inactive clients - you
need to interact with them carefully, as sending them a “push” can turn them
away from the application even more.
Never stop testing. While these recommendations can be a
good starting point for a push notification strategy, it is imperative to
continue testing and hone it.
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